Malaysian retail businesses will now be able to leverage business and security intelligence derived from video footage to generate higher revenue and optimise operational costs. With the launch of VIDA – Omesti Video Analytics, the product of a partnership between Omesti Group (Omesti) and KAI Square (KAI), retailers can monitor shoppers’ behaviour in real time and produce analytics reports on shopping trends, at any time from any device.

The solution is a new addition to Omesti’s portfolio of cloud-based offerings, specifically designed to help businesses improve performance. VIDA not only addresses the needs of established global and regional retailers, but is also well suited for Small Medium Enterprises by allowing them to leverage innovative technology without requiring significant capital investment.

With VIDA – Omesti Video Analytics, customers are given access to a wide range of business intelligence features, including audience profiling, people counting, crowd density, human traffic flow and audience attention. With these tools, retailers are able to better understand their customers, optimise their staffing costs and product pricing, improve product placement and forecast merchandising, amongst other things. In addition, VIDA also serves as a smart surveillance solution.

Mei Chuen Thong, COO, VIDA – Omesti Video Analytics said, “With all segments of the retail sector becoming increasingly competitive, retailers are feeling the pinch and need to find new ways to boost sales and grow their market share. By applying intelligent video analytics, these retailers will be able to enhance their understanding of customer buying behaviour and manage security threats. VIDA is a complete solution that empowers retailers to sell more effectively, leading to higher profitability.”

VIDA video analytics solution is developed by KAI, a multiple award-winning technology-based solutions provider, recognised for its cutting-edge intelligent video analytics solutions. KAI products have helped transformed businesses across many industries in the private and public sectors in Asia. Currently, KAI assists retailers by implementing video analytics in six countries – Singapore, Thailand, Taiwan, China, Middle East Region and UK – covering over 10 retail sectors, and is expanding rapidly throughout Asia. Under this latest partnership, Omesti has been appointed as the exclusive distributor for Malaysia.

Neo Shi Yong, co-founder and CEO of KAI says, “There are endless possibilities that can be fulfilled with intelligent video analytics solutions, with the ability to recognise, track and count. I believe this can create a bigger and more competitive eco-system in the surveillance domain, resulting in higher cost savings and returns on investment for the end user.”

The partnership between Omesti and KAI was facilitated by IDA International, a subsidiary of Infocomm Development Authority of Singapore (IDA). Through this strategic partnership, businesses in Malaysia are able to access and implement this innovative product at their premises by simply subscribing on a monthly subscription fee basis.